Guangdong cosmetics account for 30% of China’s total production volume, with 1.2 million circulating products forming the world’s most complete beauty industry chain. However, irregularities such as unlicensed OEM/ODM services and false ingredient claims still deter many buyers. Combining the 2025 “Yuezhuang Zhenpin” (Guangdong Premium Cosmetics) new regulations and industrial white paper data, this article provides a full-process guide from product selection to cooperation, accompanied by exclusive screening tools and communication scripts for beauty salons and agents—helping you quickly lock in high-quality Guangdong cosmetics resources.
I. Pain Points Exposed: Are You Facing These Difficulties with Guangdong Cosmetics?
- Anxieties of Beauty Salon Owners: Fearing rebound with spot-removal products, or facing inspections for inadequate qualifications when distributing new products. For example, traditional spot-removal products either only cover spots without addressing roots or irritate skin leading to customer complaints. A high-tech enterprise in Guangzhou was even fined over 80,000 RMB for entrusting unlicensed OEM services.
- Confusion of Entrepreneurs: Struggling to identify reliable manufacturers when seeking Guangdong OEM/ODM partners, falling prey to scams like “claiming GMPC-certified workshops but actually using personal filling facilities,” and lacking methods to verify the authenticity of “patented ingredients” or “imported raw materials.”
- Concerns of Consumers: Overwhelmed by numerous Guangdong cosmetics, unable to interpret filing information, distinguish between “Yuezhuang Zhenpin” certified products and ordinary ones, and worrying about purchasing counterfeits with prohibited ingredients.
II. Building Trust: Core Strengths and Authoritative Endorsements of Guangdong Cosmetics
(1) Industrial Data Speaks Volumes
As of October 2025, Guangzhou houses 1,857 cosmetics manufacturing enterprises. The number of invention patent applications in raw materials reaches 11,774 (ranking first nationwide), and 40 new raw material filings account for 12.4% of China’s total. Baiyun District, a core industrial hub, saw its export volume surge by 28% year-on-year in the first three quarters, forming a complete ecosystem from R&D to marketing.
(2) Authoritative Certification: “Yuezhuang Zhenpin”
As a highly credible domestic benchmark, its selection undergoes three rigorous stages: qualification verification, expert review, and committee voting. In 2025, toothpaste was added as a new category, evaluated based on China’s first group standard. Three products from Vmax Shuke were selected, relying on patented technologies and clinical validation by dentists.
(3) Authentic Case Evidence
- Bannuoer Spot-Removal Series: Targeting the pain point of “recurring spots,” it adopts herbal formulas combined with modern technology to build a spot-care system. Popular among Guangdong beauty salons, it has gained widespread recognition through genuine user reviews.
- Shuke Enzyme Toothpaste: Its dual-enzyme patented technology is SGS-certified, achieving 3 shades of whitening in 14 days. With over 40 million units sold online, it won the Tmall Golden Cosmetics Award.
III. Reducing Decision Costs: Guangdong Cosmetics Screening Tools & Script Templates
(1) 3-Minute Quick Screening Tool (with Verification Checkpoints)
| User Type | Core Screening Dimensions | Authoritative Verification Methods | Pitfall Avoidance Key Points |
|---|---|---|---|
| Beauty Salons/Agents | Production Qualifications | Check “Cosmetics Production License” on NMPA (National Medical Products Administration) website | Beware of enterprises entrusting unlicensed OEM services |
| Technological Strength | Search for invention patents by enterprise name on CNKI | Patents must be directly related to product ingredients | |
| Quality Certifications | Verify “Yuezhuang Zhenpin” certification, SGS testing, etc. | Certification documents must be traceable and verifiable | |
| Ordinary Consumers | Filing Information | Check “Yue G Zhuang Wang Bei Zi” (Guangdong cosmetics filing number) via Cosmetics Supervision APP | Reject products without filings or inconsistent filing information |
| Ingredient Safety | Cross-check prohibited ingredients against the “Safety and Technical Standards for Cosmetics” | Be wary of “quick-effect” products containing corticosteroids |
(2) High-Converting Communication Script Templates
- Responding to “I’ve never heard of this brand”: “We are a Guangdong-based R&D-focused brand. While we invest less in advertising, we hold the ‘Yuezhuang Zhenpin’ certification (show certificate). Over 300 beauty salons nationwide use our products—here are before-and-after photos of Ms. Li from Guangzhou using our spot-removal product (show case).”
- Responding to “It’s more expensive than big brands”: “Big brands’ premiums mainly go to advertising. We offer direct supply from Guangdong factories, using patented enzyme ingredients (show patent number). SGS testing proves our whitening effect is 3x that of ordinary products, resulting in lower per-treatment costs.”
- Responding to “I’m afraid it won’t work”: “We produce in compliance with ‘Yuezhuang Zhenpin’ standards, with quality inspection reports for every batch (present report). For pigmentation issues like yours, Ms. Wang from Shenzhen saw improvements after 2 months of consistent use. Follow our customized plan, and feel free to contact me with any questions.”
IV. Call to Action: 2 Steps to Lock in High-Quality Guangdong Cosmetics Resources
- Verify Immediately: Open the Cosmetics Supervision APP, enter the “filing number” of your Guangdong cosmetics, and identify authenticity in 10 seconds (with operation screenshots: Open APP → Click “Filing Information Query” → Enter number).
- Precise Connection: Looking for agency/OEM opportunities? Scan the QR code to receive the “2025 Guangdong High-Quality Cosmetics Enterprise Directory,” including contact information of 182 enterprises participating in the Beauty Expo—marked with “Yuezhuang Zhenpin” certified enterprises and those with export qualifications.
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