As the core engine of China’s “beauty economy”, Guangdong Cosmetics industry has accounted for half of the national market for many consecutive years. Data in 2024 shows that the total industrial output value of cosmetics in the province exceeded 210 billion yuan, accounting for over 60% of the national total. There are 3,413 manufacturing enterprises (55% of the country), with more than 1.73 million effectively registered and filed products (81% of the country). All three core indicators rank first in China. From the industrial cluster in Baiyun, Guangzhou to the R&D of new raw materials in Shenzhen, from the national pioneering AI supervision tools to the establishment of cross-regional coordination mechanisms, Guangdong Cosmetics is transforming from “leading in scale” to “leapfrogging in quality”. This report will conduct an in-depth analysis of the core competitiveness and innovative breakthroughs of Guangdong Cosmetics industry, while providing consumer purchasing guides and enterprise cooperation references, presenting the most valuable industrial panorama for industry practitioners, entrepreneurs and consumers.
I. Five Core Advantages of Guangdong Cosmetics Industry (Data Support + Authoritative Endorsement)
No.1 National Leading Industrial Cluster Density
Guangdong has formed a complete industrial chain system of “raw material R&D – manufacturing – brand operation – international trade” for Guangdong Cosmetics. Among them, Baiyun District of Guangzhou gathers 1,168 manufacturing enterprises (1/4 of the country), Huangpu District and Nanshan District of Shenzhen have become highlands for new raw material R&D. The total number of enterprises in Guangzhou + Foshan accounts for 61% of the province, and the supply chain coordination efficiency leads the country. In 2024, the output value of Guangzhou alone exceeded 100 billion yuan, with the largest cosmetics trading distribution center in China. The export volume accounts for over 70% of the province, with Southeast Asia and Europe as the core overseas markets for Guangdong Cosmetics.
Policy and Supervision Dual-Driver
Guangdong Province has implemented the Guangdong Cosmetics Quality Improvement Project for three consecutive years, constructing a trinity assistance mechanism of “government – association – enterprise”. It has assisted 532 small and medium-sized enterprises (SMEs) cumulatively, promoting a significant decline in the unqualified rate of product sampling inspections. For new raw material R&D, it has introduced the most preferential subsidy policies in the country: a maximum subsidy of 2 million yuan for new raw materials included in the national catalog (characteristic plant resource category) and 1 million yuan for ordinary new raw materials, stimulating enterprises’ innovation vitality in Guangdong Cosmetics industry.
AI Technology Reconstructs Industry Efficiency
As the national pioneer of the dual AI tools “Yue An Ping” (AI-powered safety assessment tool) and “Yue Zhuang Ping” (AI-powered product evaluation tool), Guangdong has solved key industry pain points of Guangdong Cosmetics: enterprises can generate free safety assessment reports in 1 minute (previously requiring professional teams for weeks), and the regulatory filing review time has been reduced from 30 minutes to 5 minutes, with comprehensive efficiency improved by 5 times. The daily verification volume has increased from 20 to over 100, with an accuracy rate exceeding 90%. As of November 2025, more than 500 Guangdong Cosmetics enterprises have generated over 1,000 reports through “Yue An Ping”, and this case was selected as a “Typical Case of Smart Supervision” by the National Medical Products Administration (NMPA).
National Leadership in New Raw Material R&D
As one of the first provinces to achieve breakthroughs in new raw material filing after the new regulations, Guangdong has cumulatively filed 103 new cosmetic raw materials for Guangdong Cosmetics (29.1% of the country). Among them, Shenzhen Vicky Technology has filed 22, and enterprises such as Huanya and Scenting in Huangpu District, Guangzhou have contributed 19 new raw materials, including innovative ingredients like β-Alanyl-Hydroxyprolyl-Diaminobutyryl Benzylamine, filling domestic gaps in Guangdong Cosmetics industry.
Cross-Regional Coordination Breaks Barriers
Taking the lead, Guangdong has established a cosmetic supervision coordination mechanism with seven provinces (regions and municipalities) including Tianjin, Shandong and Xinjiang, realizing inter-provincial coordination in raw material supply, production and processing, and technological innovation for Guangdong Cosmetics. Raw materials such as Xinjiang rose essential oil and Shandong hyaluronic acid complement Guangdong’s manufacturing advantages, greatly improving the industrial chain efficiency of Guangdong Cosmetics.
II. Guangdong Cosmetics‘ Dual AI Supervision Tools: Win-Win for Enterprise Compliance and Supervision Efficiency
1. “Yue An Ping”: A Compliance Tool for SMEs in Guangdong Cosmetics Industry
Core Value: Generate standardized safety assessment reports at zero cost, solving the pain points of Guangdong Cosmetics enterprises being “unable to do or afford” compliance work. It integrates authoritative ingredient databases, supporting enterprises to build exclusive ingredient libraries and realize data sharing.Application Scenario: According to feedback from the person in charge of a small Guangdong Cosmetics enterprise in Guangzhou, the tool has shortened the new product filing cycle from 3 months to 15 days, reducing compliance costs by over 70%.
2. “Yue Zhuang Ping”: A National Model for Intelligent Supervision of Guangdong Cosmetics
Technological Breakthrough: Adopting OCR recognition and big data modeling to unify review standards, intercept irregular applications such as photo fraud, realize “risk aggregation + comprehensive early warning”, and dynamically monitor irregular claims and hazardous substances in Guangdong Cosmetics products.Industry Impact: Promoting fair competition among compliant Guangdong Cosmetics enterprises. In 2024, the inspection and rectification rate of high-risk enterprises in Guangdong reached 75.4%, with remarkable results in purifying the online market of Guangdong Cosmetics.
III. New Raw Materials Breakthrough: The Innovation Moat of Guangdong Cosmetics
Regional R&D Characteristics
Guangzhou focuses on patents for skin cosmetics (accounting for 70% of the province), while Shenzhen specializes in bioactive ingredients for Guangdong Cosmetics. Together, the two cities account for 84.4% of the province’s new raw material filings, forming a dual innovation pole of “Huangpu + Nanshan” for Guangdong Cosmetics.
Policy Incentive Details
After successful filing of new raw materials for Guangdong Cosmetics, enterprises can not only enjoy financial subsidies but also receive “preliminary guidance + review coordination” services from the Provincial Medical Products Administration. A rapid communication channel has been established with the NMPA and the National Institutes for Food and Drug Control (NIFDC), shortening the filing cycle by over 50% for Guangdong Cosmetics new raw materials.
Typical Enterprise Cases
Erasin0003 developed by Shenzhen Vicky Technology has become one of the first new raw materials included in the national catalog after the new regulations for Guangdong Cosmetics. This ingredient has shown outstanding performance in the anti-aging field and has been applied in many high-end domestic Guangdong Cosmetics brands, driving the industrialization rate of new raw materials in Guangdong to 35% (national average 18%).
IV. Practical Guide to Guangdong Cosmetics (Directly Useful for User Searches)
1. Consumer Purchasing Skills for Guangdong Cosmetics
- Recognize the “Yuezhuang Online Filing/Registration Number”: Query filing information through the official website of the NMPA. The filing pass rate of Guangdong Cosmetics enterprises reaches 92%, and compliance can be verified through “Yue Zhuang Ping” inspection records.
- Focus on Segmented Track Advantages of Guangdong Cosmetics: Maternity/children’s cosmetics (Guangdong enterprises account for 40% of the country), medical beauty repair products (high application rate of new raw materials in Shenzhen), and natural plant-based products (leveraging the coordinated advantages of raw materials from Yunnan/Xinjiang).
- Identify Regular Channels for Guangdong Cosmetics: Guangzhou Baiyun Beauty Expo City and online official flagship stores (many Guangdong Cosmetics enterprises have brands transferred from export to domestic sales; verify the filing address).
2. Enterprise Cooperation/Entrepreneurship References in Guangdong Cosmetics Industry
- Industrial Agglomeration Area Selection for Guangdong Cosmetics: Baiyun, Guangzhou (concentrated OEM production capacity), Huangpu (R&D + new raw materials), Nanshan, Shenzhen (biotechnology), Foshan (supply chain supporting).
- Policy Dividend Application for Guangdong Cosmetics Enterprises: New raw material R&D subsidies, free use of AI tools, resource docking through cross-regional cooperation platforms (contact the Innovation Service Department of Guangdong Provincial Medical Products Administration).
- Export Advantages of Guangdong Cosmetics: Convenient market access to Southeast Asia (Guangdong enterprises account for 38.8% of national cosmetics exports), enabling rapid layout relying on Guangzhou Cross-Border E-Commerce Pilot Zone.
V. Future Trends of Guangdong Cosmetics: From “No.1 in Scale” to “Global Benchmark”
- Technological Iteration of Guangdong Cosmetics: Upgrading of end-to-end AI supervision (realizing penetration supervision covering production, circulation and use links by 2026), and the application proportion of synthetic biology in new raw materials will increase to 20%.
- Industrial Upgrading of Guangdong Cosmetics: Transforming from a “major OEM province” to a “strong brand province”. Leading Guangdong Cosmetics enterprises such as Huanya and HBN are driving the high-endization of domestic cosmetics. The number of new raw material filings is expected to exceed 150 by 2026.
- Regional Coordination of Guangdong Cosmetics Industry: Expansion of the eight-province supervision cooperation mechanism, further opening up raw material supply and market channels. The radiation power of Guangdong Cosmetics industrial chain will cover over 80% of the national raw material bases.
Conclusion
Guangdong Cosmetics‘ leading position in the industry stems from the scale effect of industrial clusters, the dual empowerment of policies and technology, and more importantly, the continuous exploration of solving industry pain points through innovation. For consumers, there are the richest compliant Guangdong Cosmetics product choices in the country here; for enterprises, there are the most complete industrial chain supporting facilities and policy support for Guangdong Cosmetics business. With the deepening of AI supervision and the acceleration of new raw material industrialization, Guangdong Cosmetics is moving from “China’s Beauty Silicon Valley” to “a global highland for cosmetic innovation”, and the future is promising. For specific Guangdong Cosmetics enterprise directories, policy application guides or new raw material technology white papers, please pay attention to the official website of Guangdong Provincial Medical Products Administration or industry association release channels.